Item #900566 Helmut Krone: The Book. Clive Challis.

Helmut Krone: The Book

Cambridge: The Cambridge Enchorial Press, 2005.
First Edition. Hardcover.

Helmut Krone’s first assignment as an art director in 1954 was The Volkswagen campaign. His pioneering use of small copy with large pictures became the industry standard. This book offers a portrait of the man whose advertising philosophy -- think small -- challenged conventions and changed the industry.

The book contains 800 illustrations: Krone's work, the work which influenced him, and the work his superceded. Relying on primary sources (Krone's portfolios, notes & manuscripts, the records of Doyle Dane Bernbach; the contemporary trade press; TV and documentary recordings and nearly 150 interviews with colleagues & competitors. The book also analyses the marketing and business condition, the sociological economic wave of change Krone rode, and shows how revolutionary Krones work was within those contexts.

Item #900566
ISBN: 0954893107

9-3/4 x 13-1/4”, embossed black cloth, xii, 268pp, introduction, timeline, notes, index, 800 illus.

Very fine in dust wrapper and protective mylar, as new.

This is a large book and may require additional shipping. Please contact us for a shipping quote.

Price: $250.00

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